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An indie nail polish brand, Holo Taco, conducts in$-$depth marketing research to determine what customers want. Its long$-$wearing nail polishes are made with the highest quality holographic glitter. The company creates buzz around its product offerings by discussing the product weeks before it is launched. This anticipation builds up until the product is launched, resulting in wide$-$scale sales that often result in its website selling out of the newest product.

Refer to Scenario $1\mathrm{.}2.$ Holo Taco's skills at creating buzz for its newest product offering weeks before its release is an example of what marketing variable?

Product

Price

Supply chain management

Distribution

Promotion