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Total Product Offering You are on a product development team for a new gum. Determine the following: 1) Who is your target and why? 2)

Total Product Offering

You are on a product development team for a new gum. Determine the following:

1) Who is your target and why?

2) What is the flavor(s) and why?

3) What will the packaging be and why?

4) What will the pricing strategy be and why?

5) How can you maximize the total product offering?

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