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Total revenue was $3.72 billion, an increase of 7%, compared to 2019. Advertising revenue totaled $3.21 billion, an increase of 7%, compared to 2019. Data

Total revenue was $3.72 billion, an increase of 7%, compared to 2019. Advertising revenue totaled $3.21 billion, an increase of 7%, compared to 2019. Data licensing and other revenue totaled $509.0 million, an increase of 9%, compared to 2019. U.S. revenue totaled $2.08 billion, an increase of 7%, compared to 2019. International revenue totaled $1.64 billion, an increase of 8%, compared to 2019. Total ad engagements increased 23% compared to 2019. Cost per engagement decreased 13% compared to 2019. Net loss was $1.14 billion in 2020, which was inclusive of a $1.10 billion provision for income taxes related to the establishment of a valuation allowance against deferred tax assets. Net income was $1.47 billion in 2019, which was inclusive of a $1.21 billion benefit from income taxes related to the establishment of deferred tax assets from the intra-entity transfer of intangible assets. Cash, cash equivalents and short-term investments in marketable securities totaled $7.47 billion as of December 31, 2020. Average monetizable daily active usage (mDAU) was 192 million for the three months ended December 31, 2020, an increase of 27% year over year.

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