Total U S (000) 51,774 205,368 100 100 100 12,809 58,615 100 28 54 100 11,847 43,895 100 21 37 All Unwgtd (000) Horz Vert index HHI $0 $29,000 Unwgtd (000) Horz Vert Index HH $30,000 $49,000 Unwgtd (000) Horz Vert Index HHI $50,000 $74,000 Unwgtd (000) Horz Vert Index HHI $75,000 Unwgtd (000) Horz 2 3 Vert 23 2 index 100 106 79 153 Use the MRI report above to answer the question Look at heavy Miller Lite users with household income $50,000 $74,000 What does the Index mean 100 10,737 42,424 100 20 66 100 16,381 60,434 100 SSIVI 29 43 Budweiser all users 6,271 24,847 12 1 100 100 1,414 6,935 11 8 27 9 98 1,338 5,261 12 0 21 2 99 1,330 4,929 11 6 19 8 96 2,189 7,722 Budweiser heavy users 1,413 5,898 100 100 12 8 31 1 2 87 394 2,016 3 4 34 2 120 347 1,397 3 2 23 7 111 288 1,118 Total beer ale Miller Lite all users 3,040 10,492 100 100 2 6 19 0 92 384 1,366 5 11 393 1,537 2 6 14 6 51 558 1,845 4 2 17 6 82 655 2,399 5 7 22 9 111 1,434 4,712 7 8 44 9 Miller Lite heavy users 592 2,002 100 100 0 97 83 353 0 6 17 6 62 115 366 0 8 18 3 86 137 443 1 1 22 2 107 257 839 1 4 41 9 142 Total U S (000) 51,774 205,368 100 100 100 12,809 58,615 100 28 54 100 11,847 43,895 100 21 37 All Unwgtd (000) Horz Vert index HHI $0 $29,000 Unwgtd (000) Horz Vert Index HH $30,000 $49,000 Unwgtd (000) Horz Vert Index HHI $50,000 $74,000 Unwgtd (000) Horz Vert Index HHI $75,000 Unwgtd (000) Horz 2 3 Vert 23 2 index 100 106 79 153 Use the MRI report above to answer the question Look at heavy Miller Lite users with household income $50,000 $74,000 What does the Index mean 100 10,737 42,424 100 20 66 100 16,381 60,434 100 SSIVI 29 43 Budweiser all users 6,271 24,847 12 1 100 100 1,414 6,935 11 8 27 9 98 1,338 5,261 12 0 21 2 99 1,330 4,929 11 6 19 8 96 2,189 7,722 Budweiser heavy users 1,413 5,898 100 100 12 8 31 1 2 87 394 2,016 3 4 34 2 120 347 1,397 3 2 23 7 111 288 1,118 Total beer ale Miller Lite all users 3,040 10,492 100 100 2 6 19 0 92 384 1,366 5 11 393 1,537 2 6 14 6 51 558 1,845 4 2 17 6 82 655 2,399 5 7 22 9 111 1,434 4,712 7 8 44 9 Miller Lite heavy users 592 2,002 100 100 0 97 83 353 0 6 17 6 62 115 366 0 8 18 3 86 137 443 1 1 22 2 107 257 839 1 4 41 9 142

Question

Total U S  (000) 51,774 205,368 100 100 100 12,809 58,615 100 28 54 100 11,847 43,895 100 21 37 All Unwgtd (000) Horz   Vert  index HHI $0 $29,000 Unwgtd (000) Horz   Vert   Index HH  $30,000 $49,000 Unwgtd (000) Horz   Vert  Index HHI $50,000 $74,000 Unwgtd (000) Horz   Vert  Index HHI $75,000  Unwgtd (000) Horz   2 3 Vert  23 2 index 100 106 79 153 Use the MRI report above to answer the question  Look at heavy Miller Lite users with household income $50,000 $74,000  What does the Index mean  100 10,737 42,424 100 20 66 100 16,381 60,434 100  SSIVI 29 43 Budweiser all users 6,271 24,847 12 1 100 100 1,414 6,935 11 8 27 9 98 1,338 5,261 12 0 21 2 99 1,330 4,929 11 6 19 8 96 2,189 7,722 Budweiser heavy users 1,413 5,898 100 100 12 8 31 1 2 87 394 2,016 3 4 34 2 120 347 1,397 3 2 23 7 111 288 1,118 Total beer ale  Miller Lite all users 3,040 10,492 100 100 2 6 19 0 92 384 1,366 5 11 393 1,537 2 6 14 6 51 558 1,845 4 2 17 6 82 655 2,399 5 7 22 9 111 1,434 4,712 7 8 44 9 Miller Lite heavy users 592 2,002 100 100 0 97 83 353 0 6 17 6 62   115 366 0 8 18 3 86 137 443 1 1 22 2 107 257 839 1 4 41 9 142 Total U S  (000) 51,774 205,368 100 100 100 12,809 58,615 100 28 54 100 11,847 43,895 100 21 37 All Unwgtd (000) Horz   Vert  index HHI $0 $29,000 Unwgtd (000) Horz   Vert   Index HH  $30,000 $49,000 Unwgtd (000) Horz   Vert  Index HHI $50,000 $74,000 Unwgtd (000) Horz   Vert  Index HHI $75,000  Unwgtd (000) Horz   2 3 Vert  23 2 index 100 106 79 153 Use the MRI report above to answer the question  Look at heavy Miller Lite users with household income $50,000 $74,000  What does the Index mean  100 10,737 42,424 100 20 66 100 16,381 60,434 100  SSIVI 29 43 Budweiser all users 6,271 24,847 12 1 100 100 1,414 6,935 11 8 27 9 98 1,338 5,261 12 0 21 2 99 1,330 4,929 11 6 19 8 96 2,189 7,722 Budweiser heavy users 1,413 5,898 100 100 12 8 31 1 2 87 394 2,016 3 4 34 2 120 347 1,397 3 2 23 7 111 288 1,118 Total beer ale  Miller Lite all users 3,040 10,492 100 100 2 6 19 0 92 384 1,366 5 11 393 1,537 2 6 14 6 51 558 1,845 4 2 17 6 82 655 2,399 5 7 22 9 111 1,434 4,712 7 8 44 9 Miller Lite heavy users 592 2,002 100 100 0 97 83 353 0 6 17 6 62   115 366 0 8 18 3 86 137 443 1 1 22 2 107 257 839 1 4 41 9 142

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Question

Total U.S. (000) 51,774 205,368 100 100 100 12,809 58,615 100 28.54 100 11,847 43,895 100 21.37 All Unwgtd (000) Horz % Vert% index HHI

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