Tourism Marketing

Q3. In topic 5, we discussed several concepts of tourism marketing. Please apply the concepts you learned from this session and develop a marketing plan for (Rochester Institute of Technology)RIT's Master of Hospitality and Tourism Program. Your marketing plan should address at least (but not limited to) the following main items: You can find information Online about Online RIT Ms Hospitality and tourism program Information.

(1) Identify the target market for RIT's Online MS in Hospitality and Tourism Program (who is the target market? What are the characteristics of this group? Explain why you would target this group. (10 points)

(2) Marketing position: what image(s) do you want to create for RIT's Online MS in HTM? (10 points)

(3) Describe how will you apply the marketing mix (the 8 Ps) to market and promote RIT's Online MS in HTM. (30points)

Please Dont copy and Paste from Internet. I need authentic answers. I really appreciate it.

Tourism Marketing Approaches Production Sales orientation orientation Societal marketing orientation Marketing orientation \fSeven Ways to Segment the Market 's Demographic & Socioeconomic \\ _: Geographic 1. Purpose of trip I Behavioral I Psychographic 5' Prod uct-related / _ Channel of distribution - Marketing Mix: 8 Ps Product Partnership Price People Promotion Place Programming (Distribution mix) PackagingApplication 1 8Ps Fact /current situation Problems identified Suggestions for improvement Product Coffee (hot) & light meals No cold/iced coffee XXX Poor quality of meals Price Coffee: $4-7 Pricier than its XXX Light meals: $5-10 competitors Promotion Flyer Lack of proactive XXX promotion Place Coffee shop, website Website is not well- XXX designed Packaging No XXX Programming No XXX People 3 full-time employees Unfriendly, not very XXX professional Partnership No