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Towing Company manufactures and sells a single product for $40 per unit. Variable costs are $30 per unit and fixed costs total $168,000. During 2019,
Towing Company manufactures and sells a single product
for $40 per unit. Variable costs are $30 per unit and
fixed costs total $168,000. During 2019, the company
sold 26,500 units of this product to customers. In
order to improve profitability, the president of
Towing Company believes the following changes should
be made in 2020:
1. decrease the selling price of the product by 10%
2. automate a portion of the production process which
will reduce variable costs by 5% per unit but will
add an additional fixed cost of $16,310 per year
3. increase advertising by $49,420
Assume these changes are made. Calculate the number of
units that Towing Company must sell in 2020 in order to
earn a target profit equal to 12% of sales. Simply enter
your answer as a number. Do not type the word units
after your answer.
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