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Toy sales have declined by 10 percent each year, forcing many retailers to exit the industry. To eliminate its remaining competition, Bargain Toys sells

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Toy sales have declined by 10 percent each year, forcing many retailers to exit the industry. To eliminate its remaining competition, Bargain Toys sells all of its product at a loss and relies on its significant cash holdings to cover costs until its competition is forced to exit the industry. Is this an example of a successful strategy? Why or why not? Yes. Any strategy that forces competition from the market is by definition successful. Yes. Bargain has achieved a sustainable competitive advantage by selling its toys at a lower price than competitors. No. Bargain's strategy and competitive advantage are unsustainable. No. Bargain has failed to create value for its customers.

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