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Toyota customer have a wide range of preferences. Some prefer the fuel economy of a hybrid (Prius), some prefer a family van (odyssey), and others
Toyota customer have a wide range of preferences. Some prefer the fuel economy of a hybrid (Prius), some prefer a family van (odyssey), and others may prefer a large suv (highlander). This is an example of a
A) mass customization
B)segmentation
C)differentiation
D)bargaining power of supplies
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