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Toyota Motor Corporation (TM) uses target costing. Assume that Toyote marketing personnel estimate that the competitive, average selling price for the Rav4 in the upcoming

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Toyota Motor Corporation (TM) uses target costing. Assume that Toyote marketing personnel estimate that the competitive, average selling price for the Rav4 in the upcoming model year will need to be $20,300. Assume further that the Rav4's total unit cost for the upcoming model year is estimated to be $17,100 and that Toyota requires a 20% profit margin on seiling price (which is equivalent to a 25% markup on total cost). a. What price will Toyota establish for the Rav4 for the upcoming model year? b. What impact will target costing have on Toyoto, given the assumed information? Toyota will have to remove $860 from its total costs in order to maintain competitive pricing within its profit objectives

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