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Toyota Motors introduced a hybrid car Hybrid G in the U . S . market in 2 0 1 4 . In the first three
Toyota Motors introduced a hybrid car Hybrid G in the US market in In the first three
years, the sales of the Hybrid G were strong, but the sales figures started to decline in
following the introduction of a new hybrid model by Honda. Toyota is in critical need of a better
forecasting method. They need your help to evaluate possible forecasting methods and provide
suggestions. The following table contains the past months of sales data.
Month Sales
a Compute two forecasts for sales of Hybrid G for months to points
A single exponential smoothing forecast with Assume the forecast for
Month is
A double exponential smoothing forecast with and Assume that
for Month S and T
b Calculate the Mean Absolute Deviation MAD and the Mean Absolute Percent Error
MAPE for both forecasts for months to points
c Which forecast seems the most appropriate? Please explain why.
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