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Toyota Motors introduced a hybrid car Hybrid G in the U . S . market in 2 0 1 4 . In the first three

Toyota Motors introduced a hybrid car Hybrid G in the U.S. market in 2014. In the first three
years, the sales of the Hybrid G were strong, but the sales figures started to decline in 2017
following the introduction of a new hybrid model by Honda. Toyota is in critical need of a better
forecasting method. They need your help to evaluate possible forecasting methods and provide
suggestions. The following table contains the past 12 months of sales data.
Month Sales
11,243
21,358
31,342
41,298
51,277
61,183
71,053
8992
9852
10910
11823
12744
a. Compute two forecasts for sales of Hybrid G for months 2 to 13.(6 points)
A single exponential smoothing forecast with =0.7. Assume the forecast for
Month 1 is 1,243.
A double exponential smoothing forecast with =0.8 and =0.5. Assume that
for Month 1 S=1,243 and T=0.
b. Calculate the Mean Absolute Deviation (MAD) and the Mean Absolute Percent Error
(MAPE) for both forecasts for months 3 to 12.(4 points)
c. Which forecast seems the most appropriate? Please explain why.

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