TQM 4010 CHAPTER 1 Quality has been defined as "customers satisfaction and loyalty" (or "fitness for use"). Quality may also be defined as "conformance to expectation". In theory, creating the proper specifications. Should lead the customer satisfaction. Life is not that simple. Consider these four situations for a product: Conforms to specifications; is competitive on fitness . Conforms to specifications; is not competitive on fitness . Does not conform the specifications; is competitive on fitness . Does not conform to specifications; is not competitive in fitness Which two of these four situations are theoretically not plausible, but in practice do occur (and cause much confusion or concern)? Can you cite any examples? TQM 4010 CHAPTER 1 Quality has been defined as "customers satisfaction and loyalty" (or "fitness for use"). Quality may also be defined as "conformance to expectation". In theory, creating the proper specifications. Should lead the customer satisfaction. Life is not that simple. Consider these four situations for a product: Conforms to specifications; is competitive on fitness . Conforms to specifications; is not competitive on fitness . Does not conform the specifications; is competitive on fitness . Does not conform to specifications; is not competitive in fitness Which two of these four situations are theoretically not plausible, but in practice do occur (and cause much confusion or concern)? Can you cite any examples