Question
Tracia B is an internationally known professor specializing in consumer marketing is being contracted for 2018 marketing executives. Each executive would pay $1,000 to attend.
Tracia B is an internationally known professor specializing in consumer marketing is being contracted for 2018 marketing executives. Each executive would pay $1,000 to attend. The fixed costs for conducting the seminar excluding the costs to be paid to Tracia B are as follows:
Advertising | $10,000 |
Mailing of brochures | 5,000 |
Administrative costs at Training Institute of Barbados | 4,800 |
Rental of lecture theatre | 1,500 |
The variable cost per participant attending the seminar would be as follows
Meals and drinks | $150 |
Binders and photocopying | 140 |
The Dean of the Training Institute of Barbados offered Tracia B a compensation package of a business class airfare and accommodation of $7,200 plus a lecture fee of $5,000. Tracia B has proposed an alternative compensation package in which she would be responsible for her airfare and accommodation but would receive a flat fee of $4,000 plus 50% of the profits from the seminar.
Required:
Calculate the break-even point under both alternatives
- Tracia B accepts the regular compensation of airfare and accommodation of $3,600 and lecture fee of $2,400
2. Tracia B accepts the alternative of $2,000 plus 50% of the profits
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