Trade Show Marketing

It is recommended to research about Trade Show Marketing and consider listening to the podcast and custom-made PowerPoint on Trade Show Marketing 101 . Then, create a 1-page plan to address the following items using information learned in your readings and additional Internet search to support your answers.

Part 1: Locate 2 trade shows that would be viable for your catreing service business to participate in. State why you chose the particular shows, when the shows are and approximate costs to participate (if known). Remember, there should always be a purpose as to why you choose which shows to exhibit at as trade show marketing is very expensive! Consider:

Is there a local trade show that aligns with your mission? Is there a show that attracts your target market? Is there a show that represents your industry or product focus? There are several trade show directory websites that may be helpful in locating shows.

Part 2: Describe your trade show plans for execution. Address:

Goals & Objectives Pre-Show Promotion Plans At-Show Promotion Plans Booth Staffing Plans Post-Show Follow up Plans