Trademark: Catchy Slogan

1. What are the requirements to protect a trademark? List and explain the steps to legally protect your trademark (i.e., consider whether it has to be formally registered with an appropriate government agency to receive legal protection from infringement and for how long the trademark receives protection).

2. Describe the difference between "infringement" and "misappropriation." Which one applies if your trademark is stolen? Then, explain what kind of legal remedies are available to you if this happens.

3. What are the potential legal and economic consequences for your business if you do not protect your intellectual property? Explain.