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Trademarks or trade names must be renewed every 35 years. are synonymous with internally developed goodwill. can be considered intangibles with indefinite lives. are developed

  1. Trademarks or trade names

    must be renewed every 35 years.

    are synonymous with internally developed goodwill.

    can be considered intangibles with indefinite lives.

    are developed internally and thus should not have any related costs capitalized and amortized

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