Traditional Customer Buying Criteria

Categories Expectations Importance

CategoriesAge Expectations$2$ Years Importance$47\%$

CategoriesPrice Expectations$$20\mathrm{.}00-$ $$30\mathrm{.}00$ Importance$23\%$

CategoriesPositioning ExpectationsPerformance $5\mathrm{.}0$ Size $15\mathrm{.}0$ Importance$21\%$

CategoriesMTBF Expectations$14,000-19,000$ Hours Importance$9\%$