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Traditional out-of-home advertising such as bill-boards, transit, and so on have recently experienced growth in years when other media forms have seen their business decline.
Traditional out-of-home advertising such as bill-boards, transit, and so on have recently experienced growth in years when other media forms have seen their business decline. Why is this so? Give examples as to when outdoor may be more attractive to advertisers than other media (I expect each group member to find different examples.)
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