Question
Traditionally, the public relations sector has concentrated only on earned media, while marketers have generally focused on buying advertising. What are your thoughts on paid
Traditionally, the public relations sector has concentrated only on earned media, while marketers have generally focused on buying advertising. What are your thoughts on paid media and public relations? Are there ethical considerations here? Have you seen examples of paid PR done well?
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
