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Trail Ready Tents faces stiff competition from Appalachian Equipment, a rival firm with which Trail Ready has achieved differentiation parity. Both firms have invested in
Trail Ready Tents faces stiff competition from Appalachian Equipment, a rival firm with which Trail Ready has achieved differentiation parity. Both firms have invested in state-of-the art production facilities and have similar learning curves of 85 percent. Assuming neither firm can reduce the cost of its input factors, how can Trail Ready achieve a competitive advantage as a cost-leader? Multiple Choice Cut costs by eliminating several features that customers value.Incorrect Have a cumulative output that is greater than Appalachian's. Reduce the manufacturing staff by half to save on labor costs. Increase spending to develop additional product features
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