0 The primary objective of the Brand Management effort in Marketplace is to...: Force you to think through the tradeoffs inherent in advertising and promotion planning, to see how advertising relates to the broader strategic decisions of the firm Give you experience in the study and evaluation of market opportunities Introduce you to some of the trade-offs inherent in production planning, and to see how they relate to the broader strategic decisions of the firm Help you understand the relationship between the abstract benefits sought by customers and the physical components included in the brands designed by your firm. 1.25 points The best ads...: Are designed to appeal across all three segments Come from companies with the largest advertising budgets Are long and list a lot of benefits Prioritize content 21.25 points If you invest in additional fixed capacity in Quarter 2, when will you be able to start using those new machines to produce additional bike units? Quarter 5 Quarter 3 Quarter 4 Quarter 2 3.25 points Compensation packages for sales employees and production workers must be the same. True False