12. There are many companies that used to be REMARKABLE and are no longer as such. How does Seth explain why this happens? I 13. Change always creates incompetence. Change is what you need in order to grow. Selling what you sold yesterday is one way towards being average and extinction. Change creates a new way for you to excel and it takes guts to embark on it. Innovation requires not just courage but what else? 14. The best way to learn marketing is to do marketing, not to be part of a group. Marketing doesn't cost money anymore. What does Seth mean by that? 15. How does Seth suggest that you approach hiring talent in your business? How is it different and what is the advantage it affords you as the entrepreneur