26) 26) McDonald's introduction of kiosks in the U.S.A. where consumers can order customized meals, reflects the changing trend of customers' desire for: A) accessibility with more convenient locations. B) personalized customer service. C) low-barrier franchise opportunities. D) changing eating habits. 27) 27) Starbucks is adding a Starbucks Evenings menu including appetizers and alcohol. This change in their product offerings reflects a response to: A) expanding product lines at Starbucks. B) the aging population in Canada (more adults than children). C) changes in the competitive retail food landscape. D) the Canadian's growing interest in beer and wine. businesses. 28) 28) Rona, Tim Hortons, and Canadian Tire are all examples of A) facilitating B) retailing C) manufacturing D) wholesaling 29) - 29) All of the following are described as aspects of v-commerce, except: A) some vending machines are integrated with Wi-Fi B) vending machines can accept cashless purchases from smartphones C) new machines are becoming 'green' D) vending machines only sell fast-food (chips, pop, chocolate bars, etc.) 30) 30) A women's clothing store having only one outlet likely falls under what form of ownership? A) Corporate chain B) Independent retailer C) Wholesaler D) Contractual system active 31) 32) 31) Direct selling involves active customer involvement and retailer involvement A) high, high B) low, high C) low, low D) high, low 32) As a Marketing Analyst for Roni, your manager asked you to complete a competitive overview where you looked at other retail outlets, their breadth of product lines, and any value-added services offered. Essentially, your manager is asking you to complete A) retail positioning matrix B) market-product grid C) payoff table D) BCG growth share matrix a: 33) 33) One dimension of the retail positioning matrix is value added, and the other is: A) breadth of product line. B) relative market share. C) revenue generated D) depth of product line