4) International marketing (8 Points) You are the international marketing analyst for an US firm exporting fresh stwberries. You are requested to provide sales and revenue estimates for 202 given some important changes in your export market Currently (2020) your company is selling annually 4,000 containers of fresh strawberries to Mexico and 3,000 to Canada. Your price container is US $12.000 in each market . You get important new information about your markets for 2021 that you need to incorporate in your projected sales and revenues 1) Mexican per capita income is expected to decline by 5% with respect to 2020 and 2) The exchange rate between Canadian S and US $ is expected to change from 0.90 (CanadianSUSS) to 1.00 (Canadian SUSS) in 2021 (that is a 10% change). Assume no other changes are expected and that your price in USS will not be modified. (Because of NAFTAUSMCA, no tariffs are paid for US strawberries in those countries You know by your previous research that fresh rawberries demand elasticities in your markets are us follows: Fresh Sex Demandes Meteo Own price clity -12 15 Income clasy 1.6 Hint cities initions to colate changes in sales. You may not need the last cities provided a) What are the projected sales (QUANTITY) by country in 2017 (using the new information (Six points) b) What would be the total strawberry sales value USS) for both countries in 2017 (two points) 1 4) International marketing (8 Points) You are the international marketing analyst for an US firm exporting fresh stwberries. You are requested to provide sales and revenue estimates for 202 given some important changes in your export market Currently (2020) your company is selling annually 4,000 containers of fresh strawberries to Mexico and 3,000 to Canada. Your price container is US $12.000 in each market . You get important new information about your markets for 2021 that you need to incorporate in your projected sales and revenues 1) Mexican per capita income is expected to decline by 5% with respect to 2020 and 2) The exchange rate between Canadian S and US $ is expected to change from 0.90 (CanadianSUSS) to 1.00 (Canadian SUSS) in 2021 (that is a 10% change). Assume no other changes are expected and that your price in USS will not be modified. (Because of NAFTAUSMCA, no tariffs are paid for US strawberries in those countries You know by your previous research that fresh rawberries demand elasticities in your markets are us follows: Fresh Sex Demandes Meteo Own price clity -12 15 Income clasy 1.6 Hint cities initions to colate changes in sales. You may not need the last cities provided a) What are the projected sales (QUANTITY) by country in 2017 (using the new information (Six points) b) What would be the total strawberry sales value USS) for both countries in 2017 (two points) 1
