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A fashion retailer needs to determine the prices during the first and second half of the summer season for their swimsuit product lines. Historically, early
A fashion retailer needs to determine the prices during the first and second half of the summer season for their swimsuit product lines. Historically, early customers are willing to pay more and those who purchase in the second half are bargain hunters who are not willing to pay full retail prices. Historical market studies have led the firms the following demand functions in the first and second halves of the summer: d1=1600060p,d2=20000150p. Each swimsuit costs the retailer around $50. a) Historically the management of the firm is against the idea of markdowns and had avoided endof-season sales. What would be the price the firm should charge if it wants to maximize its profit. b) What would be the prices it should charge if the company decides to run end-of season sales in the second half of the summer and what would be the extra profit
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