brand on a 0-10 point-scale. In all, responses from 2,083 buyers who purchased or leased their new vehicle between March through November were taken in to decide the rankings. "As the path to new vehicle purchases increasingly relies on online sources, it is imperative for manufacturers and dealerships to design websites that feature the required information sought by buyers and are easy to navigate across multiple devices, said Shantanu Majumdar, Regional Director Automotive Practice at J.D. Power. Given that word of mouth plays a strong role in influencing purchase decisions, dealerships that can actively manage their reputation online stand a better chance to enhance their retail experience, and ultimately, win new customers." Not surprisingly, vehicle pricing, followed by specs, the warranty, sale promotions and dealer information were the most cited information searched for by vehicle buyers online. Nearly one-fifth of customers visit their deater's website, and 68 per cent of new vehicle buyers who shopped online contacted their dealership over the phone, email or text before their visit. This was to source information on vehicle pricing, features, dealership stock and available finance options - information that should have been made available on the dealership website, according to I.D. Power. "Buyers who shop online report lower satisfaction scores than those who do not (840 vs. 850, respectively, on a 1,000-point scale). Type of barriers UAE government can use on foreign car company which are located and produce in UAE. Choose.. - Choose What is the main marketing strategy, referred to by the article, the manufacturers and dealers should pay attention to win new customers Choose Elements that international companies need to take into consideration before entering a market like UAE market? (think what things in UAE attracted land rover and Volkswagen) Choose By selling directly online, car dealers will be able to cut cost of Activate Windows Bo to Setting to act Wind Next page