Marketing for a Better World In today's environment, companies face various challenges and opportunities. Marketers hav he opportunity to contribute to making a better world. There are three broad groups of effective actions for this purpose: consumer-citizens, business/marketing, and government/society. When these groups work together, they can address global challenges and contribute to helping marketing for a better world The goal of this exercise is to demonstrate your understanding of the different opportunities' marketing making a better world. In this activity, you will read an example of a business-related behaviors and then decide which opportunity category it best fits. Read each headline from recent news articles and then drag and drop it to the opportunity category it best represents. Car-sharing market, Zipcar) anticipated to grow at 20% per year and surpass $11 billion by 2024 Green Party supports candidates who pressure companies to have more sustainable business policies The Way program, administered by the Environmental Protection Agency aims to voluntarly achieve improved fuel efficiency from freight transport Walmart institutes new policy preventing from buying products containing potentially dangerous chemicals The Federal Communications Commission sets rules that aim to protect tree expression and innovation on the Internet Timberland to make groener shoeboxes with 100 percent recycled materials, soy based inks. and water based gluas. Consumer citizens Business/Marketing Machining for Better World Prey 1 of 1 !!! Next Car-sharing market, pour) anticipated to grow at 20% per your and surpass $11 billion by 2024 Green Party supporta candidates who pressure companies to have more sustainable business polloles. The SmartWay program, administered by the Environment Protection Agency aims to voluntary achieve improved fuel efficiency from freight transport Walmart in the new pollo preventing from buying products containing potentially dangerous chemicals The Federal Communications Commission sats nues that im to protect free expression and innovation on the Internet. Timbaland to make greener shoeboxes with 100 percentre. ad materials, soy based inks, and water-based gues Consumer citizens Pessiness/Marketing Marketing for a Better World (WM4MW) Government society Reset Prey 1 of 1 FE Next Marketing for a Better World In today's environment, companies face various challenges and opportunities. Marketers hav he opportunity to contribute to making a better world. There are three broad groups of effective actions for this purpose: consumer-citizens, business/marketing, and government/society. When these groups work together, they can address global challenges and contribute to helping marketing for a better world The goal of this exercise is to demonstrate your understanding of the different opportunities' marketing making a better world. In this activity, you will read an example of a business-related behaviors and then decide which opportunity category it best fits. Read each headline from recent news articles and then drag and drop it to the opportunity category it best represents. Car-sharing market, Zipcar) anticipated to grow at 20% per year and surpass $11 billion by 2024 Green Party supports candidates who pressure companies to have more sustainable business policies The Way program, administered by the Environmental Protection Agency aims to voluntarly achieve improved fuel efficiency from freight transport Walmart institutes new policy preventing from buying products containing potentially dangerous chemicals The Federal Communications Commission sets rules that aim to protect tree expression and innovation on the Internet Timberland to make groener shoeboxes with 100 percent recycled materials, soy based inks. and water based gluas. Consumer citizens Business/Marketing Machining for Better World Prey 1 of 1 !!! Next Car-sharing market, pour) anticipated to grow at 20% per your and surpass $11 billion by 2024 Green Party supporta candidates who pressure companies to have more sustainable business polloles. The SmartWay program, administered by the Environment Protection Agency aims to voluntary achieve improved fuel efficiency from freight transport Walmart in the new pollo preventing from buying products containing potentially dangerous chemicals The Federal Communications Commission sats nues that im to protect free expression and innovation on the Internet. Timbaland to make greener shoeboxes with 100 percentre. ad materials, soy based inks, and water-based gues Consumer citizens Pessiness/Marketing Marketing for a Better World (WM4MW) Government society Reset Prey 1 of 1 FE Next