Minden Company introduced a new product last year for which it is trying to find an optimal selling price Marketing studies suggest that the company can increase sales by 5,000 units for each $2 reduction in the selling price. The company's present selling price is $94 per unit, and variable expenses are $64 per unit. Fixed expenses are $831,900 per year. The present annual sales volume (at the $94 selling price) is 25,500 units Required: 1. What is the present yearly operating income or loss? 2 What is the present break-even point in unit sales and in dollar sales? Break-even point in units Break even point in dollar sales 10 Dones proven point in units Break-even point in dollar sales Bob 3. Assuming that the marketing studies are correct, what is the maximum annual profit that the company can eam? At how many units and at what selling price per unit would the company generate this profit! Print Maximum penet Number of units Sing price 4. What would be the break even point in unit sales and in dollar sales using the selling price you determined in (3) above led the selling price at the level of maximum profits? Bruk even point in dollar sales