Question 1.7 Nissan is going to hire a new CEO for their Melbourne branch. Based on your course content, recommend three types of opinion leader characteristics to the CEO of Nissan. Question 1.8 Briefly explain how Nissan LEAF marketers could use operant conditioning to promote the brand. Question 1.9 John is so passionate about the green movement and has become interested in buying a Nissan LEAF recently. At the same time, his wife Sarah has been nagging John about saving up for their first home deposit. Hence, John is equally interested in going for a cheap Suzuki. What motivational conflict is this? Briefly explain. QUESTION TWO Explain how marketers can utilise the attitude change strategies to change consumers' attitudes toward buying electric cars. QUESTION THREE Review your course materials on situational influences. Discuss how situational influences could effectively be used by marketers of electric cars. QUESTION FOUR Post-purchases process is the last stage of the consumer decision making process. Explain the possible post purchase processes of a hypothetical consumer who belongs to the Gen Y generation in Melbourne, who recently bought a Nissan LEAF