Question 4 (1 point) What went wrong for Mr. Johnson? Removing the "regular price" left consumers with no reference price to anchor to, so they weren't confident they were getting good deals. He should've known that customers see through artificial pricing. He didn't stick with "everyday low prices" for long enough to see if they would work. He failed to understand image pricing. Question 5 (1 point) When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) price. market-skimming markup reference target