Deloitte is a firm that conducts an annual survey that gauges consumer spending expectations during the year
Question:
a. Using a three period simple moving average, forecast the percentage of holiday shoppers who intend to spend less in 2013.
b. Calculate the MAD for the forecast in part a.
c. Using a three period weighted moving average with the weights 5, 3, and 1, forecast the percentage of holiday shoppers who intend to spend less in 2013.
d. Calculate the MAD for the forecast in part c.
e. Which forecast do you have most confidence in?
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