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Sometimes, a high price supports an image of quality or luxury, such as when consumers pay $100 for a perfume that only requires $10 in
Sometimes, a high price supports an image of quality or luxury, such as when consumers pay $100 for a perfume that only requires $10 in materials. Perfume companies like this one are relying on image pricing target pricing market-skimming pricing markup pricing going-rate pricing Question 7 (1 point) Pricing cues such as sale signs and prices that end in 9 are more influential when customers are very knowledgeable about prices customers are NOT very knowledgeable about prices
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