Topic 1 1. One of the important challenges for marketers is to position their brand positively in the minds of buyers. To do this, you need to carry out an appropriate branding or "branding" strategy. To delve into the subject and based on the theoretical material of the class, respond to the following slogans: *Mention some advantages and disadvantages of using or developing a brand. *What is the value of a brand? * Imagine that you are a marketer working for Procter \& Gamble. Its competitor Neutrogena has launched a revolutionary anti-wrinkle cream on the market. You have been commissioned to launch another antiwrinkle cream to compete. You must make the decision to add it to an existing product line such as Olay or create a new brand. What decision would you make? Justify your