Transfer Pricing GreenWorld Inc. is a nursery products firm. It has three divisions that grow and sell plants: the Western Division, the Southern Division, and the Canadian Division. Recently, the Southern Division of GreenWorld acquired a plastics factory that manufactures green plastic pots. These pots can be sold both externally and internally. Company policy permits each manager to decide whether to buy or sell internally. Each divisional manager is evaluated on the basis of ROI and EVA. The Western Division had bought its plastic pots in lots of 100 from a variety of vendors. The average price paid was $75 per box of 100 pots. However, the acquisition made Rosario Sanchez-Ruiz, manager of the Western Division, wonder whether or not a more favorable price could be arranged. She decided to approach Lorne Matthews, manager of the Southern Division to see if he wanted to offer a better price for an internal transfer. She suggested a transfer of 3,500 boxes at $70 per box Lorne gathered the following information regarding the cost of a box of 100 pots: Direct materials $35 Direct labor Variable overhead 10 Fixed overhead 10 Total unit cost $63 Fixed overhead is based on $200,000/20,000 boxes Selling price $75 Production capacity 20,000 boxes