Transformative marketing is specifically designed for companies to reach the intended audience with a compelling offering that far exceeds their competition by focusing on customers and delivering competitive value propositions. Discuss ways marketers can make a compelling offering that exceeds their competition in the midst of global pandemic.plz Give a specific examples.

other important outcome of transformative marketing is the ability to personalize OFFERINGS for customers. However, customization can be costly. Give a specific examples how marketers offer personalized offerings for customers while remaining cost-efficient.