Transit advertising is an important media option, especially in urban areas. How well do you know the important concepts that help define transit?

Not all advertising stays still. Transit ads include the messages you see on the sides of trains, buses, cabs, and subways, as well as the messages inside these vehicles. Other forms of transit advertising include the messages placed in stations and waiting structures.

Match the terms to the correct definitions below.

immersive advertising brand trains total bus mobile billboard $100$ showing basic bus transit shelter ads take$-$ones

Match each of the options above to the items below.

A transit advertising buy that covers the entire exterior of the bus

No answer

Ad program in which all ads in an on a train are from one advertiser

No answer

Integration of advertising into the message delivery mechanism

No answer

Cross of traditional billboards and transit, often carried on flatbed trucks

No answer

Advertiser gets all of the inside space on a fleet of buses

No answer

Achieving gross rating points equal to the size of the target market

No answer

Business reply cards or coupons for passengers to keep

No answer

Form of out$-$of$-$home advertising whereby advertisers buy space on bus shelters