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Transit advertising is an important media option, especially in urban areas. How well do you know the important concepts that help define transit? Not all
Transit advertising is an important media option, especially in urban areas. How well do you know the important concepts that help define transit?
Not all advertising stays still. Transit ads include the messages you see on the sides of trains, buses, cabs, and subways, as well as the messages inside these vehicles. Other forms of transit advertising include the messages placed in stations and waiting structures.
Match the terms to the correct definitions below.
immersive advertising brand trains total bus mobile billboard showing basic bus transit shelter ads takeones
Match each of the options above to the items below.
A transit advertising buy that covers the entire exterior of the bus
No answer
Ad program in which all ads in an on a train are from one advertiser
No answer
Integration of advertising into the message delivery mechanism
No answer
Cross of traditional billboards and transit, often carried on flatbed trucks
No answer
Advertiser gets all of the inside space on a fleet of buses
No answer
Achieving gross rating points equal to the size of the target market
No answer
Business reply cards or coupons for passengers to keep
No answer
Form of outofhome advertising whereby advertisers buy space on bus shelters
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