Transport Safety Bureau / US Dept. of Transportation/ European Airspace regulators, producer media briengs, and other relevant information on the web/websites etc. Read and follow the criteria standards matrix rubric in the assessment 2 folder as a guide to what information should be included. Use a numbering system for headings and sub-headings and follow closely all conventions of the report format and assessment guidelines. - Follow the report structure as in Assessment 1 but improve on your earlier mistakes (review generic feedback provided on Blackboard and by email). Also, refer to your own personal written feedback on your Turnitin script so you do not repeat the same mistake). ' You may cite the course readings, the textbook, newspaper articles, Boeing, Airbus, COMAC websites, and other websites and materials to integrate theory and application (Use APA style 6th edition referencing style) Ensure that you use intext 6th edition APA referencing and APA referencing style in your reference list. ' Use relevant appendices where necessary. 0 We are looking for your ability to explain things both in theoretical terms and through practical application of the theory to the particular crisis and the retailer and industry affected (i._e_ Boeing and the industry). ' 1.5 line spacing. 1.5 cm margins left and right ' Ensure correct grammar and language - This task is about crisis and crisis management. It is not a data gathering exercise. Hence, we are not evaluating your capacity to gather data about aeroplanes. Home: researching the information from week 6 online is essential to a successful report. - You may make hypothetical but reasonable and feasible assumptions about Boeing, Airbus, COMAC, safety regulators, governments, domestic and export markets, and relevant others where practicable. Please state any assumptions you make explicitly and avoid outlandish, gnggnyjncing and unrealistic claims that are out of this world. sales, safety, regulations/compliance, penalties etc., and other relevant implications of the Boeing 737 Max Crisis global safety crisis. This assignment has two main purposes. It requires you to: 1. Discuss the importance and role of crisis as well as crisis management in intemational business rms. 2. Describe and compare any two of the three Crisis Management Frameworks/Cycles you have learnt and discussed in class in Week 6. 3. Choose any ONE framework, describe it and apply it to the 2018 'Boeing 737 Max crisis. Analyse: (A) Precrisis background context: g the product (the 737 max aeroplane) its features & benets, its export markets and customers (airlines), the international airliner industry in general, the structure and competitive situation in the airline industry domestically (in USA & Australia), and internationally/ globally with specic reference focus on the medium range 140 to 160 seat plane market (a range of 3000 to 5000 km) in particular; (B) The crisis and crisis point (or risk event) (E major triggers, media reactions, regulatory intervention, market, regulatory reactions domestically in the USA and internationally; (C) Crisis response and management (crisis management strategies deployed by Boeing, other passenger liner aircraft producers/rivals, safety regulators, airlines, passengers, and other relevant stakeholders, and the impact of the crisis management strategies deployed (1,; technically, strategically, nancially, reputational, competitively); and (D) Potential impacts or xture impacts and complicatians/implications arising vm the Boeing 737Max crisis and general lessons learnt by Boeing, the airliner industry, the air safety/ air regulator sector, and other stakeholders. 4. Prepare a formal written report. 2 Requirements Using the learning and materials from our module 6 / week 6 folder, workshop and learning activities as well as online web sources; follow similar report structure like in Assessment 1: Use lecture notes and other provided material from week 6. Supplement this with online research of information to complete the report according to the conventions of the report format. Use secondary material published injnLe. g. newspaper reports, Boeing's/ Airbus'l COMAC C919 website / National Applying Crisis and Crisis Management Concepts and Framework to the recent, Boeing 73 7 Max Crisis (addresses course-learning objectives 1, 3&4). 6' (4 Choose crisis management framework you have learnt, describe it and apply it to the recent Boeing 737 Max global crisis. Comment on how the crisis might have a'ected Boeing. 6' (_| 2000ws 6' (_I You must follow the recommended guidelines and structure below: 6' (_l - Using a report format, discuss the importance and role of crisis management in international business rms.