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Transsion has a number of foreign market entry modes to choose from as they prepare to expand their operations to India. Compare the following three
Transsion has a number of foreign market entry modes to choose from as they prepare to expand their operations to India.
Compare the following three foreign market entry strategies that Transsion could consider when entering India: joint ventures versus licensing versus countertrade. Evaluate, with reasons, which of the three foreign market entry strategies would be most suitable for Transsion when entering India.
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