Travel Project: - Imagine that you have been hired by a major corporation to plan and market an incentive trip for their top performing managers and their spouses/significant other. Your client has decided that they would like to take their people on a luxury cruise aboard a mid-sized cruise ship to an exotic destination. The client expects to have 450 employees qualify for the trip, so with their plus one and the corporate leadership they would like to charter a ship that can accommodate 1,000 people for a 5 day/4-night cruise. Use an existing cruise on an existing cruise line / ship using an existing itinerary. The client wants to see the factors considered in the formulating of this trip, so a degree of background and influencing materials needs to be included.

Please give me a heads up on: Summarize Public Relations and Personal Selling for Your Trip

For your trip you are essentially the sales manager.

1. How do you plan to incorporate public relations in your marketing of your trip?

2. Explain your detailed initiatives.