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Traveler's Insurance uses the umbrella symbol to communicate shelter and safety to customers. This is Traveler's attempt to help customers better understand its services by
Traveler's Insurance uses the umbrella symbol to communicate shelter and safety to customers. This is Traveler's attempt to help customers better understand its services by Outilizing publicity techniques to enhance the service. emphasizing tangible cues in promoting the service. O personalizing the selling of the service, distributing the service directly through television using word association
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