Treacy and Wiersema proposed three value disciplines: product leadership, customer intimacy, and operational excellence. Using 1 example for each discipline, explain how businesses can apply these value disciplines to compete. (5 Marks)

1B: Please discuss one metric for each of the three value disciplines that can be used to assess if value creation has taken place. In your answer, please discuss explicitly how the value discipline is related to the metric. (5 Marks)