1. Trends in customer service are changing. Many corporations are making personalized customer service an important part of their image. As a marketing intern for a well-known national chain, you have been asked to evaluate these trends. What do customers today expect? How are other national chains capitalizing on these trends? In addition to evaluating the trends, offer recommendations to the company.
2. What recent advertising campaign on a national level has been a failure? What campaigns have been tremendously successful? Select one or the other; analyze why the campaign failed or succeeded, and offer recommendations to other marketers.
3. You have been asked by a new Web start-up company to help it decide the best way to market its product. While advertising on the Web is certainly one option, the company's partners want to know about alternatives like the local newspaper, magazines, and even the local business-to-business directory. Certainly, the cost is an issue; but the main concern is getting the best exposure for a reasonable price.
4. You have been asked to conduct a market study of your city (or another, if you choose) to determine the best location for a given business (your choice). The company requesting this study wants basic demographic information (e.g., population, income, age, traffic flow, etc.) to be used as the basis for your recommendation.