Trical are one of New Zealand's leading suppliers of electrical enclosure and switchboard solutions including Gael, Teubel, Signet and ETL, servicing the electrical trades across industrial, commercial and residential markets for well over 60 years (https://www.trical.co.nz/). If Trical wants to expand it business, what kind of product/market strategy shoud it apply for? Could you make Identification and reason for this strategy?