Question
Trina Productions is a price-taker. The company produces large spools of electrical wire in a highly competitive market; thus, it uses target pricing. The current
Trina Productions is a price-taker. The company produces large spools of electrical wire in a highly competitive market; thus, it uses target pricing. The current market price of the electric wire is
$ 800
per unit. The company has
$3,000,000
in average assets, and the desired profit is a return of
8%
on assets. Assume all products produced are sold. The company provides the following information:
Sales volume | 100,000 | units per year |
Variable costs | $710 | per unit |
Fixed costs | $12,000,000 | per year |
If fixed costs cannot be reduced, how much reduction in variable costs will be needed to achieve the desired target?
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