triOS Gateway x 5 triOS Gateway x 5 Sault Gateway X 1 Assignment Instructions: | x G Gmail X + trioscollege.brightspace.com/d21/le/content/31581/viewContent/1394840/View History G Google M Gmail Maps YouTube @ Windows 10 ISO Fr.. Google Drive - Viru.. W Customer Experience IN' Day 8 - Principles o... Get the Proctorio C.. ASSIGNMENT STEPS 1. Evaluation: Organizations identify key performance indicators that will be tracked. These vary depending on the sales and marketing objectives. Examples of data that are often tracked include: Customer recall Opinions of promotional messages Number of leads generated Amount of traffic driven to the website's landing page from social media Number and nature of positive comments from customers after they have consumed content Sales revenue compared to marketing costs 2. Controls: Controls specify how the performance of the plan will be measured and provide a schedule by which results will be compared to the sales and marketing objectives. 3. Contingency Plans: Contingency plans layout the action to be taken if sales projections and buyer preferences or market reactions do not unfold as planned (whether positive or negative). Planning for events outside of the organization's expectations helps to mitigate risks. Events for which organizations might create contingency plans include: New regulations for packaging, labeling, and claims Shifts in trends or buyer preferences Environmental issues Changes in the economy New or lost competition Negative business image budget (1).docx SALES AND MAR....docx Show all budget (2).docx budget docx 10:33 PM W 24'C ~ 9 4 (ENG 2022-08-11 Type here to search O