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Trisha Scott, a revenue manager at Holiday Inn in Downtown Vancouver, is working on the 2024 rooms revenue forecast. One important consideration is that for
Trisha Scott, a revenue manager at Holiday Inn in Downtown Vancouver, is working on the 2024 rooms revenue forecast. One important consideration is that for a few days in December 2024, Taylor Swift fans will be looking for accommodation in Vancouver. Her hotel has started and most likely will continue receiving reservations and is expected to be fully booked in those few days in December. Trisha knows that her hotel is competitively located and has a strong competitive advantage; therefore, she will increase her room sales forecast for December 2024. What forecasting data type in this case is helping Trisha to make her decision? a. Future data b. Historical data c. Current data d. Relevant data
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