True or False?

1) Select products are frequently purchased items that consumers are familiar and comfortable with.

2) Cannibalization refers to a situation where some, or all, of the sales of a new product, come from consumers who are switching from buying other similar products made by the same company.

3) The nature of the retail space where purchase is made does not have impact on consumer decision making, the price and the product do.

4) Positioning identifies the most lucrative geographic location of the target market.

5) External information search is useful and necessary when considering unfamiliar products or services. 6) Retailers are not considered to be part of the business-to-business market because they sell their products directly to consumers. 7) From a manufacturing and marketing point of view, the actual product and the core benefit are one and the same thing. 8) Marketers must be aware that just because a consumer has positive feelings about a brand or a product it does not mean that they are motivated to take action to purchase. 9) The extended product is part of the overall product, and must be purchased or used with the product, but it does not provide the core benefit. 10) Corporate brand and product brand both refer to the same brand Identity and logo. 11) A positioning map is used to identify what the consumer of a product really thinks about the brand. 12) Niche marketing is used when the product or service is highly specialized and unique. 13) Services are not considered to be products in marketing since they do not have a physical form. 14) Information search leads to categorizing our options to a smaller set that contains all the best options available to us. 15) Repositioning is used to take advantage of a different market opportunity for a product or service. 16) Consumer will always consider the price of the product or service first. 17) Derived demand refers to what the organization's end consumer or client consumes, not by what the organization itself consumes. 18) Business brands are completely different and separate from consumer brands. 19) The same product or service may provide different benefits to different consumers. 20) Functional needs focus on the style, image, status, and uniqueness of products we need every day. 21) Shareholders have no say in the business organization buying process. 22) From business to business perspective, government purchases very high value and are under special scrutiny because they are spending public money. 23) Brand value may diminish when the brand is applied to products that are inconsistent with what the consumer thinks of the brand. 24) External factors have little to do with our decision making because internal factors determine to a large extent our behaviour as consumers. 25) Targeting suggest that only one specific consumer group is worth pursuing.