True or False?

11. Needs and wants are always identical.

12. Mission statements work best for non-profit organizations.

13. The four Ps of marketing are price, promotion, product & place.

14. Opinion leaders are also called the leading adopters.

15. Marketing info has no value until it is used to make better marketing decisions.

16. As the U.S. population ages, mature consumers are becoming a very attractive market.

17. Baby boomers are the richest of the three age groups.

18. Mad Men illustrates the change in marketing from focusing on the product to catering to the customer

19. Mad Men demonstrates how much marketing has changed in terms of how marketing should create value for customers and build customer relationships.