true or false

15. In order to increase its degree of market saturation, the Coca-Cola Company markets Sprite, Diet Coke, and Minute Maid Brand Soft Drinks. This is an example of multiple brand strategy. 16. One reason for the success of generic brands is that consumers have become more sophisticated in their buying. 17. The brand label on a bag of potato chips lists nutritional information. 18. When Ben purchased a lawn mower, he could expect it to cut grass due to the existence of an implied warranty. 19. A retailer of office and school supplies can never maximize its profits because so many of the items which it sells are relatively cheap. 20. In order to increase its sales volume and, thus, reach its sales oriented objective, a resort in Miami can reduce its room rates during the hottest summer months. 21. Rent, executives' salaries, and property taxes are examples of fixed costs. 22. The rationales for odd pricing is that uneven pricing endings suggest lower prices. 23. When a seller offers a cash discount with terms of 3/10,n/60, this means that the buyer gets a discount of 10 percent if he pays his bill within 10 days; otherwise the entire amount is due in 60 days. 24. Time of the year and inventory levels affect pricing decisions. 25. Some firms let their competitors make pricing decisions for them