True or false for all pleaseee 1)Measuring sales impact is challenging because of the many influences other than advertising on consumers' choices, purchase behaviour, and attitudes.

2)Pull strategy campaigns attempt to motivate the seller to highlight the company's product, rather than the products of competitors, and thereby push the product onto consumers.

3)It is illegal to charge a different price to a reseller if the firm is attempting to meet a specific competitor's price.

4)A good IMC strategy requires companies to send the same message to their customers regardless of the medium and traits of the receiver.

5)Sales promotions are special incentives or excitement-building programs that encourage the purchase of a product or service.