True or False Questions 1) For a small business, the mass-market approach is the best strategy.

( 2) A target market often includes more than one market segment.

3) A market segment is a group of consumers within a particular market that have something in common.

4) Psychographic data can only be collected for people, not businesses

. 5) The fact that more people buy flowers around Mother's Day is a buying pattern.

2 Exercise 1. Star Stone Company invests $3000 per year in inventory. If the company made 30 inventory purchases in a year, what is average Inventory investment?

2. If total cost of inventory $16,000 and average inventory investment is $800, what is inventory turnover?

3. Compare different inventory systems

4. Controlling inventory contributes to good inventory management, explain.